Privacy-i
No.1 Market Share in Endpoint Data Loss Prevention (DLP)

[Overview]
Privacy-i is an endpoint DLP solution that blocks data leakage and controls external device usage through a single-agent architecture.
Developed by Somansa, a dedicated DLP solution provider, it is the only Asian product listed two years in a row in Gartner’s Magic Quadrant for Enterprise DLP.

[Why It Matters]
1. Prevent Internal Data Leakage by Employees
- Proactively mitigates data leakage risks caused by human error or negligence.
- Protects employees from legal liabilities and penalties by preventing unintentional data breaches in advance.

2. Ensure Compliance with Personal Data Protection Regulations
- Organizations without technical safeguards are subject to fines of up to 3% of annual revenue in the event of a data breach.
- For severe and repeated breaches, penalties escalate to administrative fines of up to 10% of annual revenue.
- Privacy-i fully satisfies technical safeguard requirements defined in data protection laws.
- Enables comprehensive scanning of all employee PCs for personal data files, in alignment with audit demands from government agencies.

[Key Features]
1. Integrated Endpoint Security with a Single Agent
- A single lightweight agent provides comprehensive protection, including: Data loss prevention (DLP), Personal data identification, Device and media control

2. Industry-Leading Coverage for Personal Data Detection
- Supports detection of all major Korean identifiers with unique validation logic (e.g., checksum for driver’s license numbers).
- Includes global patterns for GDPR, North and Latin American compliance.
- Supports custom pattern registration for organization-specific formats.
- Enables self-inspection, classification, encryption, and deletion by end users?reducing admin overhead and avoiding employee friction.

3. Full Control of Personal Data Across Three Key Channels: Print / USB / Network
- Blocks printing of documents containing personal or confidential data; applies watermarking when allowed.
- Prevents clipboard copying/pasting and file transfers when sensitive data is detected.
- Monitors and blocks personal data leakage through email, messaging, and cloud services.
- Logs all outbound data including printed content and transferred files, maintaining originals for post-incident audits.

4. Multi-OS Support: Windows, macOS, and Linux
- Most endpoint DLP solutions support only Windows OS.
- Absence of agents on macOS or Linux results in legal exposure in the event of a breach.
- Privacy-i supports data asset discovery and device control (USB, Bluetooth, proximity communication) across all three major operating systems.

[Company Profile]
1. Somansa ? Korea’s Leading DLP Provider
- Trusted by over 1,000 organizations worldwide, Somansa has developed and refined its endpoint security technology over the past 29 years.
- The only Asian vendor recognized twice consecutively in Gartner’s Magic Quadrant for Enterprise DLP.

2. Top 1% in Financial Stability
- Ranked in the top 1% of Korean SMEs for financial stability (AA- rating), debt-free, and profitable for 23 consecutive years.
- With strong credit (AA-) and cash flow (A) ratings, Somansa invests heavily in long-term R&D and technical support.

3. Extensive Technical Expertise and Support Capacity
- Among 380 employees, more than 260 (70%) are technical staff?three times the scale of most competitors.
- Backed by Korea’s largest technical workforce in endpoint security and virtualization, Somansa ensures continuous innovation and high-quality service delivery.

https://www.somansa.com/ko/solution/control/pc-endpoint-dlp-privacy-i/